Why this page?

Understanding the brain and its mind

How can it be that this odd bulky lipid matter we call the brain can lead to sentient, willful, joyful, agonizing, empathetic, harmful, loving brains?

Our brains are among the largest mysteries of this world, more explosive than a massive supernova, more mysterious than a black hole singularity. 

What’s there not to be puzzled about?

Being a human is like…

What does it mean to be a human? What are the hidden drivers of our choices? How can we improve who we are?

I’ve long been working in the field of applied neuroscience, both clinically, theoretically, and experimentally. Our knowledge of the brain and human mind is only matched by the revolutions occurring in other parts of science, and how technology is shaping what is becoming possible. Today, I use our understanding of the human brain to study and to explain what the human psyche is, and why we behave in the ways we do.

On this page, I share both my scientific papers and books as well as other types of materials, such as courses, lectures, webinars, e-learning, and more.

Latest musings

My own work spans from writing scientific papers, to blogs and books, as well as webinars, videos, online courses, and more. Here, I share my latest thoughts and ideas.

What does the conscious mind "do" when asked to rest for a while? When neuroscientists scan brain activity during rest, they have been surprised to find that "rest" often produces more brain activity than active tasks. So what is going on?
What can make a viral ad still fail? If ad liking is through the roof, ad sharing is boosting, and ad impressions are awesome, many ads still fail to succeed in brand communications.
How are values computed in the brain? Rewards can be many things: the expectation when having just ordered your favorite dish; the child’s joy at Christmas Eve; the enjoyment of good music or the wonderful taste of strawberries. But how does the brain process these many different kinds of rewards? And what part of the brain controls these emotions? Does the emotional brain treat all types of rewards equally or does it distinguish between different kinds of rewards? 

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