Thomas Z. Ramsøy

Dr. Thomas Zoëga Ramsøy

Neurons CEO, Neuropsychologist, Neuroscientist, Bestselling Author, Innovator, Consultant, Speaker

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Why this page?

How can it be that this odd bulky lipid matter we call the brain can lead to sentient, willful, joyful, agonizing, empathetic, harmful, loving brains?

Our brains are among the largest mysteries of this world, more explosive than a massive supernova, more mysterious than a black hole singularity.

What’s there not to be puzzled about?

Being a human is like…

What does it mean to be a human? What are the hidden drivers of our choices? How can we improve who we are?

I’ve long been working in the field of applied neuroscience, both clinically, theoretically, and experimentally. Our knowledge of the brain and human mind is only matched by the revolutions occurring in other parts of science, and how technology is shaping what is becoming possible. Today, I use our understanding of the human brain to study and to explain what the human psyche is, and why we behave in the ways we do.

On this page, I share both my scientific papers and books as well as other types of materials, such as courses, lectures, webinars, e-learning, and more.

New release

Now out!

How to Make People Buy

The Art & Science of Enabling, Engaging, and Empowering Your Customers


“A fascinating and empowering look deep inside the mind of the consumer.”.
Nir Eyal, bestselling author of Hooked: How to Build Habit-Forming Products

“This will change how you think about your customers, your job, and indeed, the human mind in general”
Steve Genco, bestselling author of Intuitive Marketing (2019) and Neuromarketing for Dummies (2013)


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Leading Transformation

Introduction to Neuromarketing & Consumer Neuroscience

Selected Readings in Consumer Neuroscience & Neuromarketing



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