Noise can be many things, but it has a clear effect on our brain, emotional responses, and choice. Read on to learn how and why.
In behavioral economics, "noise" is all the new rage. But even a decade ago, we knew a bit about what could explain this brain noise.
The ongoing crisis with the novel corona virus cannot come as a surprise. Human fallibility is the key to a cure.
How should we use neuroscience in business? In a recent paper I argue for three pillars in a foundation for consumer neuroscience
I'm often asked about what I believe is the added value of neuroscience. Here are a few thoughts gathered in one spot.
We've all hear about procrastination -- the act of delaying or postponing an action. But what is pre-crastination? A new science is emerging!
Nudging is all the rave, but recent advances in psychology suggest a completely different mechanism that really drives change...
We know we're all biased, but what is really the power of behavioral economics? Here are some limits to be considered.