How close to reality must a virtual environment be before the brain shows a similar response to real-life experiences? In a world where the tangible melds with the intangible, we recently embarked on a groundbreaking exploration into the intricate tapestry of human experience in architectural spaces, both real and virtual. The work — a recent […]
Thomas Zoëga Ramsøy
The Myth of More: When Attention Isn’t Enough
In the bustling heart of New York City, a billboard looms large. It’s an advertisement for a new brand of sneakers, and it’s designed to grab your attention. Bright colors, bold text, and a celebrity endorsement — it’s got all the makings of a successful ad. But as the days go by, the people walking […]
Does Generative AI Have an Uncanny Valley Problem?
Explore the concept of the ‘Uncanny Valley’ within the context of generative AI. Discover how this phenomenon impacts our perception and acceptance of AI-generated content, and the potential of neuroscience methods to aid in overcoming these issues, enhancing the relevance and appeal of generative AI solutions
Stress and the Brain: A Network Connection
In the heart of Copenhagen, my team at Neurons Inc. and I embarked on a fascinating journey. Our mission? To unravel the mysteries of the human brain under stress. Our tools? Electroencephalograms, or EEGs, are capable of capturing the electrical symphony that plays out in our minds every second of every day. My team, including […]
Three Dimensions of Consumer Engagement
Unravel the secrets of consumer engagement with a three-dimensional model – Knowledge, Preference, and Relevance. Discover neuro and AI tools for measurement, and explore actionable strategies to captivate your audience
Neuro-segmentation: Cracking the Consumer Code
Discover the hidden secrets behind consumer behavior as neuroscience meets marketing in a captivating journey.
Beyond the Blink: Dual Mechanisms of Consumer Attention
In the attention economy, attention isn’t one-size-fits-all. Diving into the dual facets of bottom-up and top-down attention, Predict by Neurons is rewriting the rules, revolutionizing how we understand and engage consumers in the digital age.
Impulsivity in Consumers: The Cognitive Twist in Retail
Impulsivity, once considered a foil in the retail world, is now taking center stage as the industry experiences an unprecedented transformation. The familiar sights of carefully curated displays, attentive sales staff, and the comforting hum of human interaction in physical storefronts are being replaced and enhanced by a new era of shopping – a virtual […]
Predictably Surprised: The Secret Sauce of Consumer Behavior
Our brains, wired to minimize surprise, guide our choices. For marketers, aligning strategies with these predictions can make us predictably surprised
The Risk of Novelty in Marketing
Uncover the power of novelty and consumer skepticism in product launches. Learn how to navigate negative emotions and successfully introduce novel products by tapping into the brain’s responses. Explore the use of neuroscience testing to predict consumer reactions and optimize your strategies. Dive into the world of consumer psychology in this insightful blog post