Thomas Z. Ramsøy

The Commercial Validity Gap: Enthusiasm Over Evidence?

The Commercial Validity Gap: Enthusiasm Over Evidence?

Are your business practices based on trend or truth? Discover the concept of the Commercial Validity Gap (CVG) and see how popular tools like the Myers-Briggs Type Indicator and Learning Styles may be steering businesses away from evidence-based decision-making.

The Hidden Costs of Negative Customer Experience

The Hidden Costs of Negative Customer Experience

In marketing, a single negative customer experience can detrimentally affect a brand. Emphasizing the importance of first impressions, smooth customer experiences, and the associative nature of the human brain, the article discusses how brands must craft every interaction to elicit positive emotional responses and reinforce brand loyalty. To combat negative impacts, strategies involve auditing touchpoints for friction, managing brand associations, personalizing experiences, building trust, and fostering community engagement. By focusing on consistent, memorable customer interactions, brands can fortify their position in a competitive market.

The Misunderstood Musings of AI: Confabulation, Not Hallucination

The Misunderstood Musings of AI: Confabulation, Not Hallucination

Artificial intelligence models, when tasked with interpreting art or responding in general, often exhibit ‘confabulations’ rather than ‘hallucinations’. These AI outputs are akin to disordered speech of neuropsychological patients, coherent but disconnected from reality. Large Language Models (LLMs) anthropomorphically strive to please, generating diverse and subjective interpretations that reflect vast datasets and probabilistic principles. Evaluating art through multiple LLMs underlines the need for human oversight, rethinking AI phenomenology, and appreciating AI’s quirks as reflections of human thought diversity. Embracing this, we must guide AI’s evolution with human wisdom, ensuring it complements human intelligence and creativity.

The Illusion of Free Will in the Age of Predictive AI

The Illusion of Free Will in the Age of Predictive AI

As AI advances, it challenges our notions of free will, with predictive AI exposing our behavior’s predictability. Studies have indicated unconscious brain processes influence decisions before we’re aware, calling into question the reality of free will. With AI able to anticipate human actions, we confront profound implications for autonomy and the essence of human agency.

The Future of AI: What 2024 Holds for Responsible and Ethical AI

The Future of AI: What 2024 Holds for Responsible and Ethical AI

In 2023, the AI landscape shifted from innovation to disruption, leading to ethical challenges. Predictions for 2024 focus on responsible AI practices, increased adoption, and the impact on the workforce. Companies will need to navigate these changes while staying ahead of AI trends and regulations to seize the potential opportunities.

A Third Visual Pathway in Social Media Marketing

A Third Visual Pathway in Social Media Marketing

Ever pondered how our brains navigate the complex world of social media marketing? Scientists have recently discovered a brain circuit responsible for your responses to yet another influencer post For years, scientists have mapped the human visual system with two main pathways: the dorsal and ventral streams. But what if there’s a third pathway, one […]

AI Models Share Human Cognitive Biases

AI Models Share Human Cognitive Biases

How much do you trust artificial intelligence (AI) to make decisions for you? Would you believe that AI can be smarter than humans, or even surpass human intelligence? Are AI models free from cognitive biases? If you answered yes to these questions, you might be surprised to learn that AI is not as objective and […]

Our Brains are Predictive Variations on a Theme

Our Brains are Predictive Variations on a Theme

Predicting Mass Behavior Through Neuroscience Imagine a world where our brains hold the predictive key to unraveling and predicting the mysteries of market trends. This is not a realm of fiction, but a burgeoning field of neuroscience that reveals the power of our minds in predicting large-scale market responses. In this post, I will explore […]

Unlocking the Consumer Mind — Neuromarketing

Unlocking the Consumer Mind — Neuromarketing

Today, I’m excited to take you on a journey through the captivating world of neuromarketing and consumer neuroscience — where science and consumer behavior intersect. I’ve long been interested in establishing a framework and ground truth for neuromarketing and consumer neuroscience. It’s been woefully lacking since we even started doing this! As a co-editor of […]

Bridging Realities: Architecture, Virtual Reality, and the Brain

Bridging Realities: Architecture, Virtual Reality, and the Brain

How close to reality must a virtual environment be before the brain shows a similar response to real-life experiences? In a world where the tangible melds with the intangible, we recently embarked on a groundbreaking exploration into the intricate tapestry of human experience in architectural spaces, both real and virtual. The work — a recent […]