How close to reality must a virtual environment be before the brain shows a similar response to real-life experiences? In a world where the tangible melds with the intangible, we recently embarked on a groundbreaking exploration into the intricate tapestry of human experience in architectural spaces, both real and virtual. The work — a recent […]
Category: applied neuroscience
Explore the concept of the ‘Uncanny Valley’ within the context of generative AI. Discover how this phenomenon impacts our perception and acceptance of AI-generated content, and the potential of neuroscience methods to aid in overcoming these issues, enhancing the relevance and appeal of generative AI solutions
In the heart of Copenhagen, my team at Neurons Inc. and I embarked on a fascinating journey. Our mission? To unravel the mysteries of the human brain under stress. Our tools? Electroencephalograms, or EEGs, are capable of capturing the electrical symphony that plays out in our minds every second of every day. My team, including […]
In the attention economy, attention isn’t one-size-fits-all. Diving into the dual facets of bottom-up and top-down attention, Predict by Neurons is rewriting the rules, revolutionizing how we understand and engage consumers in the digital age.
Impulsivity, once considered a foil in the retail world, is now taking center stage as the industry experiences an unprecedented transformation. The familiar sights of carefully curated displays, attentive sales staff, and the comforting hum of human interaction in physical storefronts are being replaced and enhanced by a new era of shopping – a virtual […]
Our brains, wired to minimize surprise, guide our choices. For marketers, aligning strategies with these predictions can make us predictably surprised
Uncover the power of novelty and consumer skepticism in product launches. Learn how to navigate negative emotions and successfully introduce novel products by tapping into the brain’s responses. Explore the use of neuroscience testing to predict consumer reactions and optimize your strategies. Dive into the world of consumer psychology in this insightful blog post
AI-generated ads present new challenges for the advertising industry, but also offer faster production. Marketers must navigate a fragmented landscape to reach their audience effectively. However, AI still has limitations, as seen in odd examples like pizza-eating people. The key is to calibrate AI output based on how consumers actually respond, requiring accurate predictive models. Solutions like Neurons’ Predict provide quick feedback for refining ad creatives in this new generative AI landscape.
The latest insights from neuroscience and neuromarketing on customer satisfaction, exploring the distinction between wanting and liking
Are you curious about how your brain makes choices while shopping in the metaverse? Our recent study explores the neural mechanisms underlying consumer behavior in a virtual supermarket