What does the conscious mind “do” when asked to rest for a while? When neuroscientists scan brain activity during rest, they have been surprised to find that “rest” often produces more brain activity than active tasks. So what is going on?
Category: applied neuroscience
How should we use neuroscience in business? In a recent paper I argue for three pillars in a foundation for consumer neuroscience
I’m often asked about what I believe is the added value of neuroscience. Here are a few thoughts gathered in one spot.
Nudging is all the rave, but recent advances in psychology suggest a completely different mechanism that really drives change…