The latest insights from neuroscience and neuromarketing on customer satisfaction, exploring the distinction between wanting and liking
Category: applied neuroscience
Are you curious about how your brain makes choices while shopping in the metaverse? Our recent study explores the neural mechanisms underlying consumer behavior in a virtual supermarket
In recent years, the world of marketing and business has been shaken by a paradigm shift. For decades, the focus had been on collecting as much data as possible about consumers to better understand their habits, preferences, and behaviors. But as technology has advanced, tracking people’s online behavior has become increasingly difficult, leaving companies struggling […]
What does the conscious mind “do” when asked to rest for a while? When neuroscientists scan brain activity during rest, they have been surprised to find that “rest” often produces more brain activity than active tasks. So what is going on?
How should we use neuroscience in business? In a recent paper I argue for three pillars in a foundation for consumer neuroscience
I’m often asked about what I believe is the added value of neuroscience. Here are a few thoughts gathered in one spot.
Nudging is all the rave, but recent advances in psychology suggest a completely different mechanism that really drives change…