Our brains, wired to minimize surprise, guide our choices. For marketers, aligning strategies with these predictions can make us predictably surprised
Category: Artificial Intelligence
Beyond the Brand: Unveiling Marketing’s Hidden Depths
Explore the deeper philosophical implications of branding and marketing as they shape our society, identity, and values. This article delves into topics such as the interplay between self-expression and influence, perception versus reality, emotional marketing, materialism, ethical considerations, consumer autonomy, and cultural diversity. Gain insights into the complexities of human behavior and the role of marketing in our lives, fostering a more mindful and ethical approach to consumer culture.
Eating pizza weirdly and the need for consumer neuroscience AI
AI-generated ads present new challenges for the advertising industry, but also offer faster production. Marketers must navigate a fragmented landscape to reach their audience effectively. However, AI still has limitations, as seen in odd examples like pizza-eating people. The key is to calibrate AI output based on how consumers actually respond, requiring accurate predictive models. Solutions like Neurons’ Predict provide quick feedback for refining ad creatives in this new generative AI landscape.
Make Human the Denominator for Generative AI
The rise of generative AI models has made it easier than ever to produce commercial content on a massive scale. But we must not forget that human well-being should always be the ultimate goal. As we continue to develop and implement AI technologies, we must carefully consider their impact on human beings. By prioritizing human values and social responsibility, we can create a world that is not only more technologically advanced, but also more just, equitable, and compassionate. Here are some steps we can take to harness the power of generative AI while keeping human well-being at the forefront of our minds.
Why is the Attention Economy Today’s Hyped Word in Marketing?
In recent years, the world of marketing and business has been shaken by a paradigm shift. For decades, the focus had been on collecting as much data as possible about consumers to better understand their habits, preferences, and behaviors. But as technology has advanced, tracking people’s online behavior has become increasingly difficult, leaving companies struggling […]
Generative AI needs Predictive AI
Can a Predictive AI be helpful in improving the results of generative AI models? I just tried, and the results are pretty compelling!