Thomas Z. Ramsøy

Category: attention

Why is the Attention Economy Today’s Hyped Word in Marketing?

Why is the Attention Economy Today’s Hyped Word in Marketing?

In recent years, the world of marketing and business has been shaken by a paradigm shift. For decades, the focus had been on collecting as much data as possible about consumers to better understand their habits, preferences, and behaviors. But as technology has advanced, tracking people’s online behavior has become increasingly difficult, leaving companies struggling […]