Thomas Z. Ramsøy

Category: behavioral bias

Predictably Surprised: The Secret Sauce of Consumer Behavior

Predictably Surprised: The Secret Sauce of Consumer Behavior

Our brains, wired to minimize surprise, guide our choices. For marketers, aligning strategies with these predictions can make us predictably surprised

The Risk of Novelty in Marketing

The Risk of Novelty in Marketing

Uncover the power of novelty and consumer skepticism in product launches. Learn how to navigate negative emotions and successfully introduce novel products by tapping into the brain’s responses. Explore the use of neuroscience testing to predict consumer reactions and optimize your strategies. Dive into the world of consumer psychology in this insightful blog post

Unlocking Customer Satisfaction With Wanting and Liking

Unlocking Customer Satisfaction With Wanting and Liking

The latest insights from neuroscience and neuromarketing on customer satisfaction, exploring the distinction between wanting and liking

Make Human the Denominator for Generative AI

Make Human the Denominator for Generative AI

The rise of generative AI models has made it easier than ever to produce commercial content on a massive scale. But we must not forget that human well-being should always be the ultimate goal. As we continue to develop and implement AI technologies, we must carefully consider their impact on human beings. By prioritizing human values and social responsibility, we can create a world that is not only more technologically advanced, but also more just, equitable, and compassionate. Here are some steps we can take to harness the power of generative AI while keeping human well-being at the forefront of our minds.