Predicting Mass Behavior Through Neuroscience Imagine a world where our brains hold the predictive key to unraveling and predicting the mysteries of market trends. This is not a realm of fiction, but a burgeoning field of neuroscience that reveals the power of our minds in predicting large-scale market responses. In this post, I will explore […]
Category: behavioral bias
Does Generative AI Have an Uncanny Valley Problem?
Explore the concept of the ‘Uncanny Valley’ within the context of generative AI. Discover how this phenomenon impacts our perception and acceptance of AI-generated content, and the potential of neuroscience methods to aid in overcoming these issues, enhancing the relevance and appeal of generative AI solutions
Predictably Surprised: The Secret Sauce of Consumer Behavior
Our brains, wired to minimize surprise, guide our choices. For marketers, aligning strategies with these predictions can make us predictably surprised
The Risk of Novelty in Marketing
Uncover the power of novelty and consumer skepticism in product launches. Learn how to navigate negative emotions and successfully introduce novel products by tapping into the brain’s responses. Explore the use of neuroscience testing to predict consumer reactions and optimize your strategies. Dive into the world of consumer psychology in this insightful blog post
Unlocking Customer Satisfaction With Wanting and Liking
The latest insights from neuroscience and neuromarketing on customer satisfaction, exploring the distinction between wanting and liking
Make Human the Denominator for Generative AI
The rise of generative AI models has made it easier than ever to produce commercial content on a massive scale. But we must not forget that human well-being should always be the ultimate goal. As we continue to develop and implement AI technologies, we must carefully consider their impact on human beings. By prioritizing human values and social responsibility, we can create a world that is not only more technologically advanced, but also more just, equitable, and compassionate. Here are some steps we can take to harness the power of generative AI while keeping human well-being at the forefront of our minds.
Killing Your Brand with Technostress
The new concept of “technostress” is becoming an increasing topif for companies to become aware of and adjust to.
Noise, cognitive load, and liking
Noise can be many things, but it has a clear effect on our brain, emotional responses, and choice. Read on to learn how and why.
Brain noise and bad decisions
In behavioral economics, “noise” is all the new rage. But even a decade ago, we knew a bit about what could explain this brain noise.
The human biases behind the COVID-19 crisis
The ongoing crisis with the novel corona virus cannot come as a surprise. Human fallibility is the key to a cure.