Our brains, wired to minimize surprise, guide our choices. For marketers, aligning strategies with these predictions can make us predictably surprised
Category: behavioral bias
The Risk of Novelty in Marketing
Uncover the power of novelty and consumer skepticism in product launches. Learn how to navigate negative emotions and successfully introduce novel products by tapping into the brain’s responses. Explore the use of neuroscience testing to predict consumer reactions and optimize your strategies. Dive into the world of consumer psychology in this insightful blog post
Unlocking Customer Satisfaction With Wanting and Liking
The latest insights from neuroscience and neuromarketing on customer satisfaction, exploring the distinction between wanting and liking
Make Human the Denominator for Generative AI
The rise of generative AI models has made it easier than ever to produce commercial content on a massive scale. But we must not forget that human well-being should always be the ultimate goal. As we continue to develop and implement AI technologies, we must carefully consider their impact on human beings. By prioritizing human values and social responsibility, we can create a world that is not only more technologically advanced, but also more just, equitable, and compassionate. Here are some steps we can take to harness the power of generative AI while keeping human well-being at the forefront of our minds.
Killing Your Brand with Technostress
The new concept of “technostress” is becoming an increasing topif for companies to become aware of and adjust to.
Noise, cognitive load, and liking
Noise can be many things, but it has a clear effect on our brain, emotional responses, and choice. Read on to learn how and why.
Brain noise and bad decisions
In behavioral economics, “noise” is all the new rage. But even a decade ago, we knew a bit about what could explain this brain noise.
The human biases behind the COVID-19 crisis
The ongoing crisis with the novel corona virus cannot come as a surprise. Human fallibility is the key to a cure.
Pre-crastination, cognitive demand, and decisions
We’ve all hear about procrastination — the act of delaying or postponing an action. But what is pre-crastination? A new science is emerging!
Juggling & the Limits of Nudging
Nudging is all the rave, but recent advances in psychology suggest a completely different mechanism that really drives change…