Thomas Z. Ramsøy

Category: behavioral bias

The Hidden Costs of Negative Customer Experience

The Hidden Costs of Negative Customer Experience

In marketing, a single negative customer experience can detrimentally affect a brand. Emphasizing the importance of first impressions, smooth customer experiences, and the associative nature of the human brain, the article discusses how brands must craft every interaction to elicit positive emotional responses and reinforce brand loyalty. To combat negative impacts, strategies involve auditing touchpoints for friction, managing brand associations, personalizing experiences, building trust, and fostering community engagement. By focusing on consistent, memorable customer interactions, brands can fortify their position in a competitive market.

The Misunderstood Musings of AI: Confabulation, Not Hallucination

The Misunderstood Musings of AI: Confabulation, Not Hallucination

Artificial intelligence models, when tasked with interpreting art or responding in general, often exhibit ‘confabulations’ rather than ‘hallucinations’. These AI outputs are akin to disordered speech of neuropsychological patients, coherent but disconnected from reality. Large Language Models (LLMs) anthropomorphically strive to please, generating diverse and subjective interpretations that reflect vast datasets and probabilistic principles. Evaluating art through multiple LLMs underlines the need for human oversight, rethinking AI phenomenology, and appreciating AI’s quirks as reflections of human thought diversity. Embracing this, we must guide AI’s evolution with human wisdom, ensuring it complements human intelligence and creativity.

The Future of AI: What 2024 Holds for Responsible and Ethical AI

The Future of AI: What 2024 Holds for Responsible and Ethical AI

In 2023, the AI landscape shifted from innovation to disruption, leading to ethical challenges. Predictions for 2024 focus on responsible AI practices, increased adoption, and the impact on the workforce. Companies will need to navigate these changes while staying ahead of AI trends and regulations to seize the potential opportunities.

AI Models Share Human Cognitive Biases

AI Models Share Human Cognitive Biases

How much do you trust artificial intelligence (AI) to make decisions for you? Would you believe that AI can be smarter than humans, or even surpass human intelligence? Are AI models free from cognitive biases? If you answered yes to these questions, you might be surprised to learn that AI is not as objective and […]

Our Brains are Predictive Variations on a Theme

Our Brains are Predictive Variations on a Theme

Predicting Mass Behavior Through Neuroscience Imagine a world where our brains hold the predictive key to unraveling and predicting the mysteries of market trends. This is not a realm of fiction, but a burgeoning field of neuroscience that reveals the power of our minds in predicting large-scale market responses. In this post, I will explore […]

Does Generative AI Have an Uncanny Valley Problem?

Does Generative AI Have an Uncanny Valley Problem?

Explore the concept of the ‘Uncanny Valley’ within the context of generative AI. Discover how this phenomenon impacts our perception and acceptance of AI-generated content, and the potential of neuroscience methods to aid in overcoming these issues, enhancing the relevance and appeal of generative AI solutions

Predictably Surprised: The Secret Sauce of Consumer Behavior

Predictably Surprised: The Secret Sauce of Consumer Behavior

Our brains, wired to minimize surprise, guide our choices. For marketers, aligning strategies with these predictions can make us predictably surprised

The Risk of Novelty in Marketing

The Risk of Novelty in Marketing

Uncover the power of novelty and consumer skepticism in product launches. Learn how to navigate negative emotions and successfully introduce novel products by tapping into the brain’s responses. Explore the use of neuroscience testing to predict consumer reactions and optimize your strategies. Dive into the world of consumer psychology in this insightful blog post

Unlocking Customer Satisfaction With Wanting and Liking

Unlocking Customer Satisfaction With Wanting and Liking

The latest insights from neuroscience and neuromarketing on customer satisfaction, exploring the distinction between wanting and liking

Make Human the Denominator for Generative AI

Make Human the Denominator for Generative AI

The rise of generative AI models has made it easier than ever to produce commercial content on a massive scale. But we must not forget that human well-being should always be the ultimate goal. As we continue to develop and implement AI technologies, we must carefully consider their impact on human beings. By prioritizing human values and social responsibility, we can create a world that is not only more technologically advanced, but also more just, equitable, and compassionate. Here are some steps we can take to harness the power of generative AI while keeping human well-being at the forefront of our minds.