Noise can be many things, but it has a clear effect on our brain, emotional responses, and choice. Read on to learn how and why.
Category: behavioral bias
Brain noise and bad decisions
In behavioral economics, “noise” is all the new rage. But even a decade ago, we knew a bit about what could explain this brain noise.
The human biases behind the COVID-19 crisis
The ongoing crisis with the novel corona virus cannot come as a surprise. Human fallibility is the key to a cure.
Pre-crastination, cognitive demand, and decisions
We’ve all hear about procrastination — the act of delaying or postponing an action. But what is pre-crastination? A new science is emerging!
Juggling & the Limits of Nudging
Nudging is all the rave, but recent advances in psychology suggest a completely different mechanism that really drives change…
The Limits of Behavioral Economics
We know we’re all biased, but what is really the power of behavioral economics? Here are some limits to be considered.