Explore the concept of the ‘Uncanny Valley’ within the context of generative AI. Discover how this phenomenon impacts our perception and acceptance of AI-generated content, and the potential of neuroscience methods to aid in overcoming these issues, enhancing the relevance and appeal of generative AI solutions
Category: behavioral economics
Unravel the secrets of consumer engagement with a three-dimensional model – Knowledge, Preference, and Relevance. Discover neuro and AI tools for measurement, and explore actionable strategies to captivate your audience
Discover the hidden secrets behind consumer behavior as neuroscience meets marketing in a captivating journey.
Our brains, wired to minimize surprise, guide our choices. For marketers, aligning strategies with these predictions can make us predictably surprised
Explore the deeper philosophical implications of branding and marketing as they shape our society, identity, and values. This article delves into topics such as the interplay between self-expression and influence, perception versus reality, emotional marketing, materialism, ethical considerations, consumer autonomy, and cultural diversity. Gain insights into the complexities of human behavior and the role of marketing in our lives, fostering a more mindful and ethical approach to consumer culture.
The latest insights from neuroscience and neuromarketing on customer satisfaction, exploring the distinction between wanting and liking
Are you curious about how your brain makes choices while shopping in the metaverse? Our recent study explores the neural mechanisms underlying consumer behavior in a virtual supermarket
The new concept of “technostress” is becoming an increasing topif for companies to become aware of and adjust to.
How are values computed in the brain? Rewards can be many things: the expectation when having just ordered your favorite dish; the child’s joy at Christmas Eve; the enjoyment of good music or the wonderful taste of strawberries. But how does the brain process these many different kinds of rewards? And what part of the brain controls these emotions? Does the emotional brain treat all types of rewards equally or does it distinguish between different kinds of rewards?
In behavioral economics, “noise” is all the new rage. But even a decade ago, we knew a bit about what could explain this brain noise.