Thomas Z. Ramsøy

Category: behavioral economics

Predictably Surprised: The Secret Sauce of Consumer Behavior

Predictably Surprised: The Secret Sauce of Consumer Behavior

Our brains, wired to minimize surprise, guide our choices. For marketers, aligning strategies with these predictions can make us predictably surprised

Beyond the Brand: Unveiling Marketing’s Hidden Depths

Beyond the Brand: Unveiling Marketing’s Hidden Depths

Explore the deeper philosophical implications of branding and marketing as they shape our society, identity, and values. This article delves into topics such as the interplay between self-expression and influence, perception versus reality, emotional marketing, materialism, ethical considerations, consumer autonomy, and cultural diversity. Gain insights into the complexities of human behavior and the role of marketing in our lives, fostering a more mindful and ethical approach to consumer culture.

Unlocking Customer Satisfaction With Wanting and Liking

Unlocking Customer Satisfaction With Wanting and Liking

The latest insights from neuroscience and neuromarketing on customer satisfaction, exploring the distinction between wanting and liking

Motivation in the Metaverse: Decoding the Neuroscience of Virtual Shopping

Motivation in the Metaverse: Decoding the Neuroscience of Virtual Shopping

Are you curious about how your brain makes choices while shopping in the metaverse? Our recent study explores the neural mechanisms underlying consumer behavior in a virtual supermarket

Sex and money: common or different emotional brain currencies?

Sex and money: common or different emotional brain currencies?

How are values computed in the brain? Rewards can be many things: the expectation when having just ordered your favorite dish; the child’s joy at Christmas Eve; the enjoyment of good music or the wonderful taste of strawberries. But how does the brain process these many different kinds of rewards? And what part of the brain controls these emotions? Does the emotional brain treat all types of rewards equally or does it distinguish between different kinds of rewards?