Our brains, wired to minimize surprise, guide our choices. For marketers, aligning strategies with these predictions can make us predictably surprised
Category: behavioral economics
Beyond the Brand: Unveiling Marketing’s Hidden Depths
Explore the deeper philosophical implications of branding and marketing as they shape our society, identity, and values. This article delves into topics such as the interplay between self-expression and influence, perception versus reality, emotional marketing, materialism, ethical considerations, consumer autonomy, and cultural diversity. Gain insights into the complexities of human behavior and the role of marketing in our lives, fostering a more mindful and ethical approach to consumer culture.
Unlocking Customer Satisfaction With Wanting and Liking
The latest insights from neuroscience and neuromarketing on customer satisfaction, exploring the distinction between wanting and liking
Motivation in the Metaverse: Decoding the Neuroscience of Virtual Shopping
Are you curious about how your brain makes choices while shopping in the metaverse? Our recent study explores the neural mechanisms underlying consumer behavior in a virtual supermarket
Killing Your Brand with Technostress
The new concept of “technostress” is becoming an increasing topif for companies to become aware of and adjust to.
Sex and money: common or different emotional brain currencies?
How are values computed in the brain? Rewards can be many things: the expectation when having just ordered your favorite dish; the child’s joy at Christmas Eve; the enjoyment of good music or the wonderful taste of strawberries. But how does the brain process these many different kinds of rewards? And what part of the brain controls these emotions? Does the emotional brain treat all types of rewards equally or does it distinguish between different kinds of rewards?
Brain noise and bad decisions
In behavioral economics, “noise” is all the new rage. But even a decade ago, we knew a bit about what could explain this brain noise.
The human biases behind the COVID-19 crisis
The ongoing crisis with the novel corona virus cannot come as a surprise. Human fallibility is the key to a cure.
Pre-crastination, cognitive demand, and decisions
We’ve all hear about procrastination — the act of delaying or postponing an action. But what is pre-crastination? A new science is emerging!
Juggling & the Limits of Nudging
Nudging is all the rave, but recent advances in psychology suggest a completely different mechanism that really drives change…