Thomas Z. Ramsøy

Category: brain imaging

Bridging Realities: Architecture, Virtual Reality, and the Brain

Bridging Realities: Architecture, Virtual Reality, and the Brain

How close to reality must a virtual environment be before the brain shows a similar response to real-life experiences? In a world where the tangible melds with the intangible, we recently embarked on a groundbreaking exploration into the intricate tapestry of human experience in architectural spaces, both real and virtual. The work — a recent […]

Does Generative AI Have an Uncanny Valley Problem?

Does Generative AI Have an Uncanny Valley Problem?

Explore the concept of the ‘Uncanny Valley’ within the context of generative AI. Discover how this phenomenon impacts our perception and acceptance of AI-generated content, and the potential of neuroscience methods to aid in overcoming these issues, enhancing the relevance and appeal of generative AI solutions

Three Dimensions of Consumer Engagement

Three Dimensions of Consumer Engagement

Unravel the secrets of consumer engagement with a three-dimensional model – Knowledge, Preference, and Relevance. Discover neuro and AI tools for measurement, and explore actionable strategies to captivate your audience

Impulsivity in Consumers: The Cognitive Twist in Retail

Impulsivity in Consumers: The Cognitive Twist in Retail

Impulsivity, once considered a foil in the retail world, is now taking center stage as the industry experiences an unprecedented transformation. The familiar sights of carefully curated displays, attentive sales staff, and the comforting hum of human interaction in physical storefronts are being replaced and enhanced by a new era of shopping – a virtual […]

Predictably Surprised: The Secret Sauce of Consumer Behavior

Predictably Surprised: The Secret Sauce of Consumer Behavior

Our brains, wired to minimize surprise, guide our choices. For marketers, aligning strategies with these predictions can make us predictably surprised

Once the hype around attention fades, what’s next?

Once the hype around attention fades, what’s next?

Discover the 4-Power Model: a holistic approach to marketing that delves into consumer psychology, uncovering the secrets to resonating with audiences on a profound level. Embrace the new frontier of marketing and unlock the potential of attention, emotions, cognition, and memory.

Unlocking Customer Satisfaction With Wanting and Liking

Unlocking Customer Satisfaction With Wanting and Liking

The latest insights from neuroscience and neuromarketing on customer satisfaction, exploring the distinction between wanting and liking

Motivation in the Metaverse: Decoding the Neuroscience of Virtual Shopping

Motivation in the Metaverse: Decoding the Neuroscience of Virtual Shopping

Are you curious about how your brain makes choices while shopping in the metaverse? Our recent study explores the neural mechanisms underlying consumer behavior in a virtual supermarket