Thomas Z. Ramsøy

Category: consciousness

A Third Visual Pathway in Social Media Marketing

A Third Visual Pathway in Social Media Marketing

Ever pondered how our brains navigate the complex world of social media marketing? Scientists have recently discovered a brain circuit responsible for your responses to yet another influencer post For years, scientists have mapped the human visual system with two main pathways: the dorsal and ventral streams. But what if there’s a third pathway, one […]

Unlocking the Consumer Mind — Neuromarketing

Unlocking the Consumer Mind — Neuromarketing

Today, I’m excited to take you on a journey through the captivating world of neuromarketing and consumer neuroscience — where science and consumer behavior intersect. I’ve long been interested in establishing a framework and ground truth for neuromarketing and consumer neuroscience. It’s been woefully lacking since we even started doing this! As a co-editor of […]