In the bustling heart of New York City, a billboard looms large. It’s an advertisement for a new brand of sneakers, and it’s designed to grab your attention. Bright colors, bold text, and a celebrity endorsement — it’s got all the makings of a successful ad. But as the days go by, the people walking […]
Category: consumer neuroscience
Explore the concept of the ‘Uncanny Valley’ within the context of generative AI. Discover how this phenomenon impacts our perception and acceptance of AI-generated content, and the potential of neuroscience methods to aid in overcoming these issues, enhancing the relevance and appeal of generative AI solutions
Unravel the secrets of consumer engagement with a three-dimensional model – Knowledge, Preference, and Relevance. Discover neuro and AI tools for measurement, and explore actionable strategies to captivate your audience
Impulsivity, once considered a foil in the retail world, is now taking center stage as the industry experiences an unprecedented transformation. The familiar sights of carefully curated displays, attentive sales staff, and the comforting hum of human interaction in physical storefronts are being replaced and enhanced by a new era of shopping – a virtual […]
Our brains, wired to minimize surprise, guide our choices. For marketers, aligning strategies with these predictions can make us predictably surprised
Uncover the power of novelty and consumer skepticism in product launches. Learn how to navigate negative emotions and successfully introduce novel products by tapping into the brain’s responses. Explore the use of neuroscience testing to predict consumer reactions and optimize your strategies. Dive into the world of consumer psychology in this insightful blog post
Discover the 4-Power Model: a holistic approach to marketing that delves into consumer psychology, uncovering the secrets to resonating with audiences on a profound level. Embrace the new frontier of marketing and unlock the potential of attention, emotions, cognition, and memory.
The latest insights from neuroscience and neuromarketing on customer satisfaction, exploring the distinction between wanting and liking
Are you curious about how your brain makes choices while shopping in the metaverse? Our recent study explores the neural mechanisms underlying consumer behavior in a virtual supermarket
What can make a viral ad still fail? If ad liking is through the roof, ad sharing is boosting, and ad impressions are awesome, many ads still fail to succeed in brand communications.