Thomas Z. Ramsøy

Category: consumer neuroscience

The Hidden Costs of Negative Customer Experience

The Hidden Costs of Negative Customer Experience

In marketing, a single negative customer experience can detrimentally affect a brand. Emphasizing the importance of first impressions, smooth customer experiences, and the associative nature of the human brain, the article discusses how brands must craft every interaction to elicit positive emotional responses and reinforce brand loyalty. To combat negative impacts, strategies involve auditing touchpoints for friction, managing brand associations, personalizing experiences, building trust, and fostering community engagement. By focusing on consistent, memorable customer interactions, brands can fortify their position in a competitive market.

A Third Visual Pathway in Social Media Marketing

A Third Visual Pathway in Social Media Marketing

Ever pondered how our brains navigate the complex world of social media marketing? Scientists have recently discovered a brain circuit responsible for your responses to yet another influencer post For years, scientists have mapped the human visual system with two main pathways: the dorsal and ventral streams. But what if there’s a third pathway, one […]

Unlocking the Consumer Mind — Neuromarketing

Unlocking the Consumer Mind — Neuromarketing

Today, I’m excited to take you on a journey through the captivating world of neuromarketing and consumer neuroscience — where science and consumer behavior intersect. I’ve long been interested in establishing a framework and ground truth for neuromarketing and consumer neuroscience. It’s been woefully lacking since we even started doing this! As a co-editor of […]

The Myth of More: When Attention Isn’t Enough

The Myth of More: When Attention Isn’t Enough

In the bustling heart of New York City, a billboard looms large. It’s an advertisement for a new brand of sneakers, and it’s designed to grab your attention. Bright colors, bold text, and a celebrity endorsement — it’s got all the makings of a successful ad. But as the days go by, the people walking […]

Does Generative AI Have an Uncanny Valley Problem?

Does Generative AI Have an Uncanny Valley Problem?

Explore the concept of the ‘Uncanny Valley’ within the context of generative AI. Discover how this phenomenon impacts our perception and acceptance of AI-generated content, and the potential of neuroscience methods to aid in overcoming these issues, enhancing the relevance and appeal of generative AI solutions

Three Dimensions of Consumer Engagement

Three Dimensions of Consumer Engagement

Unravel the secrets of consumer engagement with a three-dimensional model – Knowledge, Preference, and Relevance. Discover neuro and AI tools for measurement, and explore actionable strategies to captivate your audience

Impulsivity in Consumers: The Cognitive Twist in Retail

Impulsivity in Consumers: The Cognitive Twist in Retail

Impulsivity, once considered a foil in the retail world, is now taking center stage as the industry experiences an unprecedented transformation. The familiar sights of carefully curated displays, attentive sales staff, and the comforting hum of human interaction in physical storefronts are being replaced and enhanced by a new era of shopping – a virtual […]

Predictably Surprised: The Secret Sauce of Consumer Behavior

Predictably Surprised: The Secret Sauce of Consumer Behavior

Our brains, wired to minimize surprise, guide our choices. For marketers, aligning strategies with these predictions can make us predictably surprised

The Risk of Novelty in Marketing

The Risk of Novelty in Marketing

Uncover the power of novelty and consumer skepticism in product launches. Learn how to navigate negative emotions and successfully introduce novel products by tapping into the brain’s responses. Explore the use of neuroscience testing to predict consumer reactions and optimize your strategies. Dive into the world of consumer psychology in this insightful blog post

Once the hype around attention fades, what’s next?

Once the hype around attention fades, what’s next?

Discover the 4-Power Model: a holistic approach to marketing that delves into consumer psychology, uncovering the secrets to resonating with audiences on a profound level. Embrace the new frontier of marketing and unlock the potential of attention, emotions, cognition, and memory.