Thomas Z. Ramsøy

Category: Design

The Hidden Costs of Negative Customer Experience

The Hidden Costs of Negative Customer Experience

In marketing, a single negative customer experience can detrimentally affect a brand. Emphasizing the importance of first impressions, smooth customer experiences, and the associative nature of the human brain, the article discusses how brands must craft every interaction to elicit positive emotional responses and reinforce brand loyalty. To combat negative impacts, strategies involve auditing touchpoints for friction, managing brand associations, personalizing experiences, building trust, and fostering community engagement. By focusing on consistent, memorable customer interactions, brands can fortify their position in a competitive market.

The Misunderstood Musings of AI: Confabulation, Not Hallucination

The Misunderstood Musings of AI: Confabulation, Not Hallucination

Artificial intelligence models, when tasked with interpreting art or responding in general, often exhibit ‘confabulations’ rather than ‘hallucinations’. These AI outputs are akin to disordered speech of neuropsychological patients, coherent but disconnected from reality. Large Language Models (LLMs) anthropomorphically strive to please, generating diverse and subjective interpretations that reflect vast datasets and probabilistic principles. Evaluating art through multiple LLMs underlines the need for human oversight, rethinking AI phenomenology, and appreciating AI’s quirks as reflections of human thought diversity. Embracing this, we must guide AI’s evolution with human wisdom, ensuring it complements human intelligence and creativity.

Bridging Realities: Architecture, Virtual Reality, and the Brain

Bridging Realities: Architecture, Virtual Reality, and the Brain

How close to reality must a virtual environment be before the brain shows a similar response to real-life experiences? In a world where the tangible melds with the intangible, we recently embarked on a groundbreaking exploration into the intricate tapestry of human experience in architectural spaces, both real and virtual. The work — a recent […]

Motivation in the Metaverse: Decoding the Neuroscience of Virtual Shopping

Motivation in the Metaverse: Decoding the Neuroscience of Virtual Shopping

Are you curious about how your brain makes choices while shopping in the metaverse? Our recent study explores the neural mechanisms underlying consumer behavior in a virtual supermarket