Thomas Z. Ramsøy

Category: Design

Bridging Realities: Architecture, Virtual Reality, and the Brain

Bridging Realities: Architecture, Virtual Reality, and the Brain

How close to reality must a virtual environment be before the brain shows a similar response to real-life experiences? In a world where the tangible melds with the intangible, we recently embarked on a groundbreaking exploration into the intricate tapestry of human experience in architectural spaces, both real and virtual. The work — a recent […]

Motivation in the Metaverse: Decoding the Neuroscience of Virtual Shopping

Motivation in the Metaverse: Decoding the Neuroscience of Virtual Shopping

Are you curious about how your brain makes choices while shopping in the metaverse? Our recent study explores the neural mechanisms underlying consumer behavior in a virtual supermarket