Thomas Z. Ramsøy

Category: emotions

The Hidden Costs of Negative Customer Experience

The Hidden Costs of Negative Customer Experience

In marketing, a single negative customer experience can detrimentally affect a brand. Emphasizing the importance of first impressions, smooth customer experiences, and the associative nature of the human brain, the article discusses how brands must craft every interaction to elicit positive emotional responses and reinforce brand loyalty. To combat negative impacts, strategies involve auditing touchpoints for friction, managing brand associations, personalizing experiences, building trust, and fostering community engagement. By focusing on consistent, memorable customer interactions, brands can fortify their position in a competitive market.

The Misunderstood Musings of AI: Confabulation, Not Hallucination

The Misunderstood Musings of AI: Confabulation, Not Hallucination

Artificial intelligence models, when tasked with interpreting art or responding in general, often exhibit ‘confabulations’ rather than ‘hallucinations’. These AI outputs are akin to disordered speech of neuropsychological patients, coherent but disconnected from reality. Large Language Models (LLMs) anthropomorphically strive to please, generating diverse and subjective interpretations that reflect vast datasets and probabilistic principles. Evaluating art through multiple LLMs underlines the need for human oversight, rethinking AI phenomenology, and appreciating AI’s quirks as reflections of human thought diversity. Embracing this, we must guide AI’s evolution with human wisdom, ensuring it complements human intelligence and creativity.

A Third Visual Pathway in Social Media Marketing

A Third Visual Pathway in Social Media Marketing

Ever pondered how our brains navigate the complex world of social media marketing? Scientists have recently discovered a brain circuit responsible for your responses to yet another influencer post For years, scientists have mapped the human visual system with two main pathways: the dorsal and ventral streams. But what if there’s a third pathway, one […]

AI Models Share Human Cognitive Biases

AI Models Share Human Cognitive Biases

How much do you trust artificial intelligence (AI) to make decisions for you? Would you believe that AI can be smarter than humans, or even surpass human intelligence? Are AI models free from cognitive biases? If you answered yes to these questions, you might be surprised to learn that AI is not as objective and […]

Our Brains are Predictive Variations on a Theme

Our Brains are Predictive Variations on a Theme

Predicting Mass Behavior Through Neuroscience Imagine a world where our brains hold the predictive key to unraveling and predicting the mysteries of market trends. This is not a realm of fiction, but a burgeoning field of neuroscience that reveals the power of our minds in predicting large-scale market responses. In this post, I will explore […]

Unlocking the Consumer Mind — Neuromarketing

Unlocking the Consumer Mind — Neuromarketing

Today, I’m excited to take you on a journey through the captivating world of neuromarketing and consumer neuroscience — where science and consumer behavior intersect. I’ve long been interested in establishing a framework and ground truth for neuromarketing and consumer neuroscience. It’s been woefully lacking since we even started doing this! As a co-editor of […]

Bridging Realities: Architecture, Virtual Reality, and the Brain

Bridging Realities: Architecture, Virtual Reality, and the Brain

How close to reality must a virtual environment be before the brain shows a similar response to real-life experiences? In a world where the tangible melds with the intangible, we recently embarked on a groundbreaking exploration into the intricate tapestry of human experience in architectural spaces, both real and virtual. The work — a recent […]

The Myth of More: When Attention Isn’t Enough

The Myth of More: When Attention Isn’t Enough

In the bustling heart of New York City, a billboard looms large. It’s an advertisement for a new brand of sneakers, and it’s designed to grab your attention. Bright colors, bold text, and a celebrity endorsement — it’s got all the makings of a successful ad. But as the days go by, the people walking […]

Does Generative AI Have an Uncanny Valley Problem?

Does Generative AI Have an Uncanny Valley Problem?

Explore the concept of the ‘Uncanny Valley’ within the context of generative AI. Discover how this phenomenon impacts our perception and acceptance of AI-generated content, and the potential of neuroscience methods to aid in overcoming these issues, enhancing the relevance and appeal of generative AI solutions

Stress and the Brain: A Network Connection

Stress and the Brain: A Network Connection

In the heart of Copenhagen, my team at Neurons Inc. and I embarked on a fascinating journey. Our mission? To unravel the mysteries of the human brain under stress. Our tools? Electroencephalograms, or EEGs, are capable of capturing the electrical symphony that plays out in our minds every second of every day. My team, including […]