Thomas Z. Ramsøy

Category: Machine Learning

Predictably Surprised: The Secret Sauce of Consumer Behavior

Predictably Surprised: The Secret Sauce of Consumer Behavior

Our brains, wired to minimize surprise, guide our choices. For marketers, aligning strategies with these predictions can make us predictably surprised

Eating pizza weirdly and the need for consumer neuroscience AI

Eating pizza weirdly and the need for consumer neuroscience AI

AI-generated ads present new challenges for the advertising industry, but also offer faster production. Marketers must navigate a fragmented landscape to reach their audience effectively. However, AI still has limitations, as seen in odd examples like pizza-eating people. The key is to calibrate AI output based on how consumers actually respond, requiring accurate predictive models. Solutions like Neurons’ Predict provide quick feedback for refining ad creatives in this new generative AI landscape.

Make Human the Denominator for Generative AI

Make Human the Denominator for Generative AI

The rise of generative AI models has made it easier than ever to produce commercial content on a massive scale. But we must not forget that human well-being should always be the ultimate goal. As we continue to develop and implement AI technologies, we must carefully consider their impact on human beings. By prioritizing human values and social responsibility, we can create a world that is not only more technologically advanced, but also more just, equitable, and compassionate. Here are some steps we can take to harness the power of generative AI while keeping human well-being at the forefront of our minds.