Thomas Z. Ramsøy

Category: neuroimaging

A Third Visual Pathway in Social Media Marketing

A Third Visual Pathway in Social Media Marketing

Ever pondered how our brains navigate the complex world of social media marketing? Scientists have recently discovered a brain circuit responsible for your responses to yet another influencer post For years, scientists have mapped the human visual system with two main pathways: the dorsal and ventral streams. But what if there’s a third pathway, one […]

Our Brains are Predictive Variations on a Theme

Our Brains are Predictive Variations on a Theme

Predicting Mass Behavior Through Neuroscience Imagine a world where our brains hold the predictive key to unraveling and predicting the mysteries of market trends. This is not a realm of fiction, but a burgeoning field of neuroscience that reveals the power of our minds in predicting large-scale market responses. In this post, I will explore […]

Unlocking the Consumer Mind — Neuromarketing

Unlocking the Consumer Mind — Neuromarketing

Today, I’m excited to take you on a journey through the captivating world of neuromarketing and consumer neuroscience — where science and consumer behavior intersect. I’ve long been interested in establishing a framework and ground truth for neuromarketing and consumer neuroscience. It’s been woefully lacking since we even started doing this! As a co-editor of […]

The Myth of More: When Attention Isn’t Enough

The Myth of More: When Attention Isn’t Enough

In the bustling heart of New York City, a billboard looms large. It’s an advertisement for a new brand of sneakers, and it’s designed to grab your attention. Bright colors, bold text, and a celebrity endorsement — it’s got all the makings of a successful ad. But as the days go by, the people walking […]

Stress and the Brain: A Network Connection

Stress and the Brain: A Network Connection

In the heart of Copenhagen, my team at Neurons Inc. and I embarked on a fascinating journey. Our mission? To unravel the mysteries of the human brain under stress. Our tools? Electroencephalograms, or EEGs, are capable of capturing the electrical symphony that plays out in our minds every second of every day. My team, including […]

Three Dimensions of Consumer Engagement

Three Dimensions of Consumer Engagement

Unravel the secrets of consumer engagement with a three-dimensional model – Knowledge, Preference, and Relevance. Discover neuro and AI tools for measurement, and explore actionable strategies to captivate your audience

Impulsivity in Consumers: The Cognitive Twist in Retail

Impulsivity in Consumers: The Cognitive Twist in Retail

Impulsivity, once considered a foil in the retail world, is now taking center stage as the industry experiences an unprecedented transformation. The familiar sights of carefully curated displays, attentive sales staff, and the comforting hum of human interaction in physical storefronts are being replaced and enhanced by a new era of shopping – a virtual […]

Predictably Surprised: The Secret Sauce of Consumer Behavior

Predictably Surprised: The Secret Sauce of Consumer Behavior

Our brains, wired to minimize surprise, guide our choices. For marketers, aligning strategies with these predictions can make us predictably surprised

Once the hype around attention fades, what’s next?

Once the hype around attention fades, what’s next?

Discover the 4-Power Model: a holistic approach to marketing that delves into consumer psychology, uncovering the secrets to resonating with audiences on a profound level. Embrace the new frontier of marketing and unlock the potential of attention, emotions, cognition, and memory.

Motivation in the Metaverse: Decoding the Neuroscience of Virtual Shopping

Motivation in the Metaverse: Decoding the Neuroscience of Virtual Shopping

Are you curious about how your brain makes choices while shopping in the metaverse? Our recent study explores the neural mechanisms underlying consumer behavior in a virtual supermarket