In the bustling heart of New York City, a billboard looms large. It’s an advertisement for a new brand of sneakers, and it’s designed to grab your attention. Bright colors, bold text, and a celebrity endorsement — it’s got all the makings of a successful ad. But as the days go by, the people walking […]
In the heart of Copenhagen, my team at Neurons Inc. and I embarked on a fascinating journey. Our mission? To unravel the mysteries of the human brain under stress. Our tools? Electroencephalograms, or EEGs, are capable of capturing the electrical symphony that plays out in our minds every second of every day. My team, including […]
Unravel the secrets of consumer engagement with a three-dimensional model – Knowledge, Preference, and Relevance. Discover neuro and AI tools for measurement, and explore actionable strategies to captivate your audience
Impulsivity, once considered a foil in the retail world, is now taking center stage as the industry experiences an unprecedented transformation. The familiar sights of carefully curated displays, attentive sales staff, and the comforting hum of human interaction in physical storefronts are being replaced and enhanced by a new era of shopping – a virtual […]
Our brains, wired to minimize surprise, guide our choices. For marketers, aligning strategies with these predictions can make us predictably surprised
Discover the 4-Power Model: a holistic approach to marketing that delves into consumer psychology, uncovering the secrets to resonating with audiences on a profound level. Embrace the new frontier of marketing and unlock the potential of attention, emotions, cognition, and memory.
Are you curious about how your brain makes choices while shopping in the metaverse? Our recent study explores the neural mechanisms underlying consumer behavior in a virtual supermarket
What does the conscious mind “do” when asked to rest for a while? When neuroscientists scan brain activity during rest, they have been surprised to find that “rest” often produces more brain activity than active tasks. So what is going on?