Thomas Z. Ramsøy

Category: nudging

The Future of AI: What 2024 Holds for Responsible and Ethical AI

The Future of AI: What 2024 Holds for Responsible and Ethical AI

In 2023, the AI landscape shifted from innovation to disruption, leading to ethical challenges. Predictions for 2024 focus on responsible AI practices, increased adoption, and the impact on the workforce. Companies will need to navigate these changes while staying ahead of AI trends and regulations to seize the potential opportunities.

AI Models Share Human Cognitive Biases

AI Models Share Human Cognitive Biases

How much do you trust artificial intelligence (AI) to make decisions for you? Would you believe that AI can be smarter than humans, or even surpass human intelligence? Are AI models free from cognitive biases? If you answered yes to these questions, you might be surprised to learn that AI is not as objective and […]

The Risk of Novelty in Marketing

The Risk of Novelty in Marketing

Uncover the power of novelty and consumer skepticism in product launches. Learn how to navigate negative emotions and successfully introduce novel products by tapping into the brain’s responses. Explore the use of neuroscience testing to predict consumer reactions and optimize your strategies. Dive into the world of consumer psychology in this insightful blog post

Beyond the Brand: Unveiling Marketing’s Hidden Depths

Beyond the Brand: Unveiling Marketing’s Hidden Depths

Explore the deeper philosophical implications of branding and marketing as they shape our society, identity, and values. This article delves into topics such as the interplay between self-expression and influence, perception versus reality, emotional marketing, materialism, ethical considerations, consumer autonomy, and cultural diversity. Gain insights into the complexities of human behavior and the role of marketing in our lives, fostering a more mindful and ethical approach to consumer culture.

Once the hype around attention fades, what’s next?

Once the hype around attention fades, what’s next?

Discover the 4-Power Model: a holistic approach to marketing that delves into consumer psychology, uncovering the secrets to resonating with audiences on a profound level. Embrace the new frontier of marketing and unlock the potential of attention, emotions, cognition, and memory.

Unlocking Customer Satisfaction With Wanting and Liking

Unlocking Customer Satisfaction With Wanting and Liking

The latest insights from neuroscience and neuromarketing on customer satisfaction, exploring the distinction between wanting and liking

Make Human the Denominator for Generative AI

Make Human the Denominator for Generative AI

The rise of generative AI models has made it easier than ever to produce commercial content on a massive scale. But we must not forget that human well-being should always be the ultimate goal. As we continue to develop and implement AI technologies, we must carefully consider their impact on human beings. By prioritizing human values and social responsibility, we can create a world that is not only more technologically advanced, but also more just, equitable, and compassionate. Here are some steps we can take to harness the power of generative AI while keeping human well-being at the forefront of our minds.