In 2023, the AI landscape shifted from innovation to disruption, leading to ethical challenges. Predictions for 2024 focus on responsible AI practices, increased adoption, and the impact on the workforce. Companies will need to navigate these changes while staying ahead of AI trends and regulations to seize the potential opportunities.
How much do you trust artificial intelligence (AI) to make decisions for you? Would you believe that AI can be smarter than humans, or even surpass human intelligence? Are AI models free from cognitive biases? If you answered yes to these questions, you might be surprised to learn that AI is not as objective and […]
Uncover the power of novelty and consumer skepticism in product launches. Learn how to navigate negative emotions and successfully introduce novel products by tapping into the brain’s responses. Explore the use of neuroscience testing to predict consumer reactions and optimize your strategies. Dive into the world of consumer psychology in this insightful blog post
Explore the deeper philosophical implications of branding and marketing as they shape our society, identity, and values. This article delves into topics such as the interplay between self-expression and influence, perception versus reality, emotional marketing, materialism, ethical considerations, consumer autonomy, and cultural diversity. Gain insights into the complexities of human behavior and the role of marketing in our lives, fostering a more mindful and ethical approach to consumer culture.
Discover the 4-Power Model: a holistic approach to marketing that delves into consumer psychology, uncovering the secrets to resonating with audiences on a profound level. Embrace the new frontier of marketing and unlock the potential of attention, emotions, cognition, and memory.
The latest insights from neuroscience and neuromarketing on customer satisfaction, exploring the distinction between wanting and liking
The rise of generative AI models has made it easier than ever to produce commercial content on a massive scale. But we must not forget that human well-being should always be the ultimate goal. As we continue to develop and implement AI technologies, we must carefully consider their impact on human beings. By prioritizing human values and social responsibility, we can create a world that is not only more technologically advanced, but also more just, equitable, and compassionate. Here are some steps we can take to harness the power of generative AI while keeping human well-being at the forefront of our minds.
The new concept of “technostress” is becoming an increasing topif for companies to become aware of and adjust to.
What can make a viral ad still fail? If ad liking is through the roof, ad sharing is boosting, and ad impressions are awesome, many ads still fail to succeed in brand communications.
Noise can be many things, but it has a clear effect on our brain, emotional responses, and choice. Read on to learn how and why.