Uncover the power of novelty and consumer skepticism in product launches. Learn how to navigate negative emotions and successfully introduce novel products by tapping into the brain’s responses. Explore the use of neuroscience testing to predict consumer reactions and optimize your strategies. Dive into the world of consumer psychology in this insightful blog post
Beyond the Brand: Unveiling Marketing’s Hidden Depths
Explore the deeper philosophical implications of branding and marketing as they shape our society, identity, and values. This article delves into topics such as the interplay between self-expression and influence, perception versus reality, emotional marketing, materialism, ethical considerations, consumer autonomy, and cultural diversity. Gain insights into the complexities of human behavior and the role of marketing in our lives, fostering a more mindful and ethical approach to consumer culture.
Once the hype around attention fades, what’s next?
Discover the 4-Power Model: a holistic approach to marketing that delves into consumer psychology, uncovering the secrets to resonating with audiences on a profound level. Embrace the new frontier of marketing and unlock the potential of attention, emotions, cognition, and memory.
Unlocking Customer Satisfaction With Wanting and Liking
The latest insights from neuroscience and neuromarketing on customer satisfaction, exploring the distinction between wanting and liking
Make Human the Denominator for Generative AI
The rise of generative AI models has made it easier than ever to produce commercial content on a massive scale. But we must not forget that human well-being should always be the ultimate goal. As we continue to develop and implement AI technologies, we must carefully consider their impact on human beings. By prioritizing human values and social responsibility, we can create a world that is not only more technologically advanced, but also more just, equitable, and compassionate. Here are some steps we can take to harness the power of generative AI while keeping human well-being at the forefront of our minds.
Killing Your Brand with Technostress
The new concept of “technostress” is becoming an increasing topif for companies to become aware of and adjust to.
When viral ads fail on branding
What can make a viral ad still fail? If ad liking is through the roof, ad sharing is boosting, and ad impressions are awesome, many ads still fail to succeed in brand communications.
Noise, cognitive load, and liking
Noise can be many things, but it has a clear effect on our brain, emotional responses, and choice. Read on to learn how and why.
Juggling & the Limits of Nudging
Nudging is all the rave, but recent advances in psychology suggest a completely different mechanism that really drives change…
The Limits of Behavioral Economics
We know we’re all biased, but what is really the power of behavioral economics? Here are some limits to be considered.