What does the conscious mind “do” when asked to rest for a while? When neuroscientists scan brain activity during rest, they have been surprised to find that “rest” often produces more brain activity than active tasks. So what is going on?
How are values computed in the brain? Rewards can be many things: the expectation when having just ordered your favorite dish; the child’s joy at Christmas Eve; the enjoyment of good music or the wonderful taste of strawberries. But how does the brain process these many different kinds of rewards? And what part of the brain controls these emotions? Does the emotional brain treat all types of rewards equally or does it distinguish between different kinds of rewards?
Noise can be many things, but it has a clear effect on our brain, emotional responses, and choice. Read on to learn how and why.
In behavioral economics, “noise” is all the new rage. But even a decade ago, we knew a bit about what could explain this brain noise.
The ongoing crisis with the novel corona virus cannot come as a surprise. Human fallibility is the key to a cure.
We’ve all hear about procrastination — the act of delaying or postponing an action. But what is pre-crastination? A new science is emerging!
We know we’re all biased, but what is really the power of behavioral economics? Here are some limits to be considered.