Discover the 4-Power Model: a holistic approach to marketing that delves into consumer psychology, uncovering the secrets to resonating with audiences on a profound level. Embrace the new frontier of marketing and unlock the potential of attention, emotions, cognition, and memory.
Category: psychology
Eating pizza weirdly and the need for consumer neuroscience AI
AI-generated ads present new challenges for the advertising industry, but also offer faster production. Marketers must navigate a fragmented landscape to reach their audience effectively. However, AI still has limitations, as seen in odd examples like pizza-eating people. The key is to calibrate AI output based on how consumers actually respond, requiring accurate predictive models. Solutions like Neurons’ Predict provide quick feedback for refining ad creatives in this new generative AI landscape.
Unlocking Customer Satisfaction With Wanting and Liking
The latest insights from neuroscience and neuromarketing on customer satisfaction, exploring the distinction between wanting and liking
Make Human the Denominator for Generative AI
The rise of generative AI models has made it easier than ever to produce commercial content on a massive scale. But we must not forget that human well-being should always be the ultimate goal. As we continue to develop and implement AI technologies, we must carefully consider their impact on human beings. By prioritizing human values and social responsibility, we can create a world that is not only more technologically advanced, but also more just, equitable, and compassionate. Here are some steps we can take to harness the power of generative AI while keeping human well-being at the forefront of our minds.
Motivation in the Metaverse: Decoding the Neuroscience of Virtual Shopping
Are you curious about how your brain makes choices while shopping in the metaverse? Our recent study explores the neural mechanisms underlying consumer behavior in a virtual supermarket
Why is the Attention Economy Today’s Hyped Word in Marketing?
In recent years, the world of marketing and business has been shaken by a paradigm shift. For decades, the focus had been on collecting as much data as possible about consumers to better understand their habits, preferences, and behaviors. But as technology has advanced, tracking people’s online behavior has become increasingly difficult, leaving companies struggling […]
Killing Your Brand with Technostress
The new concept of “technostress” is becoming an increasing topif for companies to become aware of and adjust to.
The Restless Resting State
What does the conscious mind “do” when asked to rest for a while? When neuroscientists scan brain activity during rest, they have been surprised to find that “rest” often produces more brain activity than active tasks. So what is going on?
Sex and money: common or different emotional brain currencies?
How are values computed in the brain? Rewards can be many things: the expectation when having just ordered your favorite dish; the child’s joy at Christmas Eve; the enjoyment of good music or the wonderful taste of strawberries. But how does the brain process these many different kinds of rewards? And what part of the brain controls these emotions? Does the emotional brain treat all types of rewards equally or does it distinguish between different kinds of rewards?
Noise, cognitive load, and liking
Noise can be many things, but it has a clear effect on our brain, emotional responses, and choice. Read on to learn how and why.