Thomas Z. Ramsøy

Category: stress

The Hidden Costs of Negative Customer Experience

The Hidden Costs of Negative Customer Experience

In marketing, a single negative customer experience can detrimentally affect a brand. Emphasizing the importance of first impressions, smooth customer experiences, and the associative nature of the human brain, the article discusses how brands must craft every interaction to elicit positive emotional responses and reinforce brand loyalty. To combat negative impacts, strategies involve auditing touchpoints for friction, managing brand associations, personalizing experiences, building trust, and fostering community engagement. By focusing on consistent, memorable customer interactions, brands can fortify their position in a competitive market.

Stress and the Brain: A Network Connection

Stress and the Brain: A Network Connection

In the heart of Copenhagen, my team at Neurons Inc. and I embarked on a fascinating journey. Our mission? To unravel the mysteries of the human brain under stress. Our tools? Electroencephalograms, or EEGs, are capable of capturing the electrical symphony that plays out in our minds every second of every day. My team, including […]