Thomas Z. Ramsøy

Tag: consumer behavior

The Myth of More: When Attention Isn’t Enough

The Myth of More: When Attention Isn’t Enough

In the bustling heart of New York City, a billboard looms large. It’s an advertisement for a new brand of sneakers, and it’s designed to grab your attention. Bright colors, bold text, and a celebrity endorsement — it’s got all the makings of a successful ad. But as the days go by, the people walking […]

Motivation in the Metaverse: Decoding the Neuroscience of Virtual Shopping

Motivation in the Metaverse: Decoding the Neuroscience of Virtual Shopping

Are you curious about how your brain makes choices while shopping in the metaverse? Our recent study explores the neural mechanisms underlying consumer behavior in a virtual supermarket

Why is the Attention Economy Today’s Hyped Word in Marketing?

Why is the Attention Economy Today’s Hyped Word in Marketing?

In recent years, the world of marketing and business has been shaken by a paradigm shift. For decades, the focus had been on collecting as much data as possible about consumers to better understand their habits, preferences, and behaviors. But as technology has advanced, tracking people’s online behavior has become increasingly difficult, leaving companies struggling […]